Looking for some feedback on packaging. My premium levers will obviously be more expensive than my regular offerings (I actually have TWO new lever designs coming in the near future ;-).
Anyone who has been involved in manufacturing knows that packaging is really expensive, especially if you want something very nice. Some of the higher end lever companies ship in foam packed boxes with cutouts for the levers, etc. a very nice, polished looking package...that is also upwards of $20 per package.
My philosophy has always been to provide outstanding products at a fair price. If I go the fancy packaging route I would have to add that cost into my final price. The pragmatic in me hates the idea of spending so much money on something that is literally going to be looked at for 5 seconds and then tossed in the trash.
My current packaging looks like this:
They are shipped in bubble wrapped packaging which does an excellent job at keeping the products free of any damage so that they arrive to my customers in perfect condition.
So, while that is efficient, it is hardly going to win any beauty contests.
So, I have a few questions for you:
Would you personally rather receive items in the packaging shown above and save $20-30 on the total cost of the product?
Do you think that using the packaging shown above will hurt my ability to compete with the other higher end lever manufacturers?
I would much rather pass the savings along to you but I need to make sure that it isn't going to hurt me in the long run.
What do you think?